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Reseller

Handbook

Reseller Handbook

INTRODUCTION

Dear Reseller,

Welcome to the world of e-business! We are striving to provide

our customers with all the tools needed to build a strong,

prosperous business on the Internet. Thus you are in a prime

position to establish yourself as a successful reseller of domain

names, Web hosting, and the many advanced Web applications

included in your product portfolio. No matter which customers

you wish to target and which products you promote to those

customers, we offer you the tools you need to succeed.

This reseller handbook will walk you through the steps involved in

launching your e-business. The handbook will explain the process

of building your online storefront, managing your product

portfolio, zeroing in on your customer base, optimizing and

advertising your business through the Internet’s search engines,

and keeping in touch with your customers through powerful

email campaigns.

You are only a few steps away from putting your reseller store on

the Internet road map. This handbook will help you succeed in

the Internet’s virtual marketplace.

1

OVERVIEW

We are currently offering two reseller plans: Basic Reseller and Pro Reseller.

Each of the plans comes with all the tools needed to build a powerful

online presence for your new reseller e-business.

BUILDING STORE

Once you have signed up as a reseller, you can start building your store

and managing your product list. We have created a smooth, professionallooking

default storefront Web site for your business. You can customize

certain parts of the storefront with the Design Wizard, which you will find in

your Reseller Control Center. When you have selected and customized your

store design, you may review and edit the products you wish to sell from

your store. In order to provide you with a solid foundation, we have

compiled a broad, versatile selection of products for your reseller store.

This product selection allows your customers to build and retain a solid

presence on the Internet, regardless of their individual or business-oriented

needs. As a reseller, you may apply your own price tag to the selected

products, or you can retain our suggested product pricing. If you wish to

target a more limited customer base, you can remove a number of

products from your reseller portfolio. As an advanced store building option,

you can build your very own custom reseller Web site, lay it out as you

wish, and link it to your default reseller storefront. You can then apply an

SSL certificate to the custom site to protect transactions from intrusion.

FEATURED RESELLER TOOLS

Included in your reseller package is a carefully chosen selection of

software products that will help you build and boost your e-business.

The featured reseller tools are:

Express Email Marketing®

Express Email Marketing is a powerful email campaigning tool that allows

you to distribute announcements, promotions, etc. to your customers via

professional-looking campaigns. Strictly permission-based, Express Email

Marketing complies with the most stringent anti-spam standards, ensuring

that your campaigns aren’t mistaken for spam.

Google® AdWords® Pay-Per-Click Credit

All reseller accounts include a credit for Google’s AdWords pay-per-click

(PPC) search engine marketing program. AdWords provides an effective way

to ensure that Internet users will find your Web site. The AdWords credit

allows you to try the PPC format and see if it works for your business.

Reseller Handbook 2

Reseller Handbook 3

Online File Folder

Online File Folder is a safe and convenient solution for file backup,

storage and sharing of files and other content pertaining to your reseller

store. Password protection and virtually unbreakable, high-grade 256-bit

encryption keep stored content safe from tampering.

Traffic Blazer®

An advanced search engine optimization and submission tool, Traffic Blazer

allows you to use the Internet’s search engines to your business

advantage. Traffic Blazer includes site analysis and keyword suggestion

tools and allows you to submit your business site to the Internet’s most