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AMA SPONSORED MEDICAL COMMUNICATIONS CONFERENCE INVITES MDTV® CEO TO SPEAK ON DIRECT TO CONSUMER EDUCATION (DTCE^TM)

Paul Argen, CEO of MDTV® Medical News Now, Speaks Out On the Power of Doctors Communicating via Valid Education Over Advertising.

BOONTON TOWNSHIP, NEW JERSEY - March 2009 - (MDTVnews.com) Paul Argen, CEO of  MDTV® Medical News Now, is on the faculty to speak at the 29th Annual AMA sponsored Medical Communications Conference on Wednesday, April 1st, 2009 in Santa Ana Pueblo, New Mexico. Mr. Argen will lecture on “How Local Doctors and Societies Can Instill Action in Their Community via Direct to Consumer Education” (DTCE)^TM. For over 18 years Argen, at the helm of MDTV®, has been a catalyst in instructing doctors not only HOW to take control of the media but educating communities with valid information. “The key to DTCE^TM is getting a society or individual practitioner interested in harnessing the power of professional leadership and education with local media to deliver the best medical intelligence”, said Argen.

MDTV® Medical News Now, Inc., is an award-winning educational TV program featuring MDTV® Select medical health and dental experts. Through Argen’s years of experience in physician image and media coaching combined with medical media production, he developed “NOSelling®” which is a team building, staff-enhancing instructional course that stresses the power of internal communication for best patient education. “Our goal with ‘NoSelling®’ at the practice level is to ensure that each and every patient realizes a trust and ‘wow’ experience from their local MDTV® Select Doctors”, says Argen. Today, just as healthcare reform is important, so is the way that doctors communicate with their patients. The ideology is to create a team approach that truly satisfies demands and needs of the patient. Argen’s advantage is the valuable MDTV® assets at his disposal that he uses to create partnerships with local select doctors and local media to instill action community by community – Nationwide.

Since 1998, in the spirit of patient advocacy, MDTV Medical News Now, Inc. reports on numerous medical topics providing information with easy to understand graphics, celebrity interviews, Patient Profiles, Medical Moments, 30- second medical messages, and most importantly, insight from local medical experts. MDTV Medical News Now broadcasts to nearly 80 million consumers on 56 broadcast stations and growing. Direct-To-Consumer-Education (DTCE™) stresses educated healthcare decision-making which includes, but is not limited to, local professionals using the media properly to deliver their valid medical message.  Professionals and the public are invited to utilize www.4u2c.tv as a platform to network locally.

About DTCE^TM

Direct to Consumer Education (DTCE^TM) utilizes a structured platform that has an ideology that incorporates the local expert or professional into a structured educational media collateral.  The professionals must serve a local community and thereby making DTCE^TM resourceful not just informational. This concept was developed by Paul Argen, CEO of MDTV Medical News Now, Inc on May 4, 1998. DTCE^TM is a trademark owned by MDTV Medical News Now, Inc. and Paul G. Argen. See also www.DTCE.org.