How Can Hospital Websites Educate the Public?
HOSPITAL WEBSITE VIEWERS DEMAND EDUCATIONAL VIDEOS
MDTV Medical News Now, Inc (4u2c.tv) - Boonton, NJ 3/6/09
In December of 2008, Comscore came out with some new video numbers that continue to
show that video is the most viewed type of online content. We continually talk
to our clients about the importance of video, and how people are expecting video
when they go to a web site. Video is a powerful medium that allows customers to
have a more intimate connection with the hospital. Video testimonials from
patients and doctors is one way to use videos on a site, but also consider
putting therapy exercises and discharge instructions on your site as well. Also,
don’t just put it on your site, distribute it to the world. I hear that YouTube
may be a good place to post videos…
Some stats from the Comscore report:
- 77 percent of the total U.S. Internet audience viewed online video.
- The average online video viewer watched 274 minutes of video.
- More than 80 percent of the 18-34 year olds watched online video, higher
than any other age segment. The average 18-34 year old online video viewer
watched 4.8 hours of video during the month, also ranking above all other age
segments.
- 99.5 million viewers watched 5.3 billion videos on YouTube.com (53.2 videos
per viewer).
ABOUT COMSCORE
comScore, Inc. – a Global Internet Information Provider
comScore is a global Internet information provider to which leading companies turn for
consumer behavior insight that drives successful marketing, sales and trading strategies.
comScore’s experienced analysts work closely with clients to identify their
business objectives and determine how they can best apply and benefit from comScore’s
vast databases of consumer behavior. comScore maintains massive proprietary databases that
provide a continuous, real-time measurement of the myriad ways in which the Internet is used and
the wide variety of activities that are occurring online.
ABOUT MDTV®
Since
1998, MDTV® Medical News Now, Inc., a patient advocacy and medical
communications multimedia group, has been on a mission to improve the
quality of patient care and medical communications to the public
through its national brand and resourceful medical news TV programs. On
the air nationwide, MDTV® Medical News Now, Inc. provides medical
intelligence and education through select television broadcast stations
with its award winning half-hour medical news program, Medical Moments,
Patient Profiles, and 30-second MDTV® Medical Messages. Because the
show features qualified MDTV Select® local experts who pledge to
educate, MDTV® is a true local resource. MDTV® strives to meet its goal
of improving public health by providing medical professionals with
effective media communication tools based upon the principles of
community leadership and Direct-To-Consumer-Education (DTCE). MDTV®
works only with doctors who qualify as MDTV Select®. MDTV® is aired on
local TV broadcast media and various educational MDTV® Medical Messages
are highlighted each week. MDTV® Medical News Now is more than public
awareness; it is education with local leaders that instills action for
better health, community by community. For more information, visit
http://www.MDTVNews.com or call 877-MDTV-NOW (638-8669).
Below is an example of MDTV "Perfect Content Combined with a Customized Web Player". Any existing player are available for FREE. Hospitals or other medical entities can customize their a player with their own video, banners, etc. Call 800-985-6388 to get yours today!
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