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content="AMMRCA/Select Package" >
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content="2006-07-18T10:39:31-04:00" >
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>American Medical Media Responsibility & Compliance Authority
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>CONTACT PERSONNEL
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>Paul G. Argen, CEO Executive Producer 877-MDTV-NOW (638-8669) Cell Phone: (973) 632-1906 866-FAX-MDTV (329-6388) email: cpargen@mdtvnow.com 27 North Avenue E Cranford, New Jersey 07016 www.mdtvnow.com
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>America’s Leading Resource For Medical News
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>page 1
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>American Medical Media Responsibility & Compliance Authority
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>SELECT • SELECT • SELECT
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>The drive of the American Medical and Media Responsibility & Compliance Authority (AMMRCA.org) is to improve public health by providing the public with a medical quality "seal of approval" in order to assist the public in finding only truthful and proven medical information. The AMMRCA seeks to influence all medical and media groups to expose only sound and proven medical communications and Direct-To-Consumer-Education (DTCE™) to the public utilizing a "unified voice" between official medical societies & associations, pharmaceutical & medical device industry, renowned medical leaders & Institutions, celebrity & non-celebrity patients, and related government agencies via local Select™ doctors to promote the most effective and comprehensive consumer education.
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>One of the greatest challenges that face consumers today is to find a qualified doctor and proven medical information. In the spirit of patient advocacy, MDTV® Medical News Now, Inc. strives to help the public find qualified doctors by featuring only Select™ doctors on its medical television news show. The AMMRCA was formed to provide an official Authority to govern Direct-To-Consumer-Education (DTCE™) and manage guidelines set forth by the Select™ evaluation and certification process. These guidelines greatly benefit the public and help influential medical and media institutions take responsibility for all medical content and advertising being exposed to the public. The SELECT™ MARK OF DISTINCTION represents a commitment to Direct-To-Consumer-Education (DTCE™), medical excellence, leadership, integrity in practice, and patient satisfaction. The Select™ mark of distinction is awarded to individual doctors, medical institutions, medical advertisements, products, or devices, pharmaceuticals, or media entity that pass a rigorous evaluation and verification process. The American public can be assured that Select™ recipients have been verified by the AMMRCA Review Board, passed a background check, and pledged to follow Select™ guidelines that include TRUE™ principles of medical practice: Truth, Responsibility, Unity, and Education. This mark of distinction greatly benefits the public and helps influential medical and media institutions take responsibility for all medical content and advertising being exposed to the public.
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>The Select™ mark of distinction represents a pledged commitment to:
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>Direct-To-Consumer-Education (DTCE™) • Integrity in Practice
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>Medical Excellence • Leadership
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>Truthful and Responsible Advertising • Patient Safety and Satisfaction with Proven Research
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>© 2006 MDTV® Medical News Now, Inc. • Proprietary and Confidential • Do Not Reproduce 27 North Avenue E, Cranford, New Jersey 07016 • 877-MDTV-NOW • 866-FAX-MDTV • www.mdtvnow.com
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>page 2
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>American Medical Media Responsibility & Compliance Authority
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>SELECT • SELECT • SELECT
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>Select™ doctors become eligible to be featured on MDTV® Medical News Now where they are highlighted as educators and leaders in their community. Select™ doctors receive patient referrals and have the opportunity to utilize the media in a unique way; therefore, obtaining a responsible voice in the media to become trusted local resources to the public. With national use, the public will not only recognize the Select™ mark of distinction, they will become familiar with the "quality" and "value" this endorsement represents and will ultimately trust Select™ doctors, hospitals, medical advertisements, products, devices, pharmaceuticals, and media entities for themselves and their families.
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>The AMMRCA functions as a "Safe Harbor" Media Review Authority that is available to review all medical content before it is exposed to the public. The AMMRCA also manages MDTV® mission campaigns and is a hub for Direct-To-Consumer-Education (DTCE™).
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>MDTV®’s program steers the public to only doctors who are Select™ Certified, a quality doctor certification program governed by the AMMRCA that raises the standard of patient care through Direct-To-Consumer-Education (DTCE™) nationwide, community by community. The ideology and actions of the AMMRCA result in:
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> Physician evaluations
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> Improved medical leadership
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> Direct-To-Consumer-Education (DTCE™) on the “local” level
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> Increased public awareness through innovative media coverage
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> Medical content review for use in the media
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> Heightened patient safety and satisfaction.
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>The goal of the AMMRCA is to instill action in media entities to take responsibility for the medical content being exposed to the public. The process involves the review of all medical content and advertisements for ultimate Select™ Certification, or absent thereof. The public is ultimately assured that Select™ Certified content has been thoroughly reviewed by the AMMRCA Review Board and has been determined to be truthful, accurate, and proven medical information, similar to the “Good Housekeeping Seal of Approval”.
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>Participating in the Select™ program elevates the media entity to a higher level of quality standards and ultimately will become a trusted media outlet for the public. For example, if a newspaper or magazine embraces the AMMRCA review process for Select™ certification for either their medical content and/or medical advertisements, that newspaper or magazine has elevated its reputation, value, trustworthiness, and desirability in the eyes of the public. At that point, all advertisers, columnists, and editors can enjoy the Select™ certification mark respectively when it is warranted and earned.
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>© 2006 MDTV® Medical News Now, Inc. • Proprietary and Confidential • Do Not Reproduce
27 North Avenue E, Cranford, New Jersey 07016 • 877-MDTV-NOW • 866-FAX-MDTV • www.mdtvnow.com
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>page 3
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>American Medical Media Responsibility & Compliance Authority
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>SELECT • SELECT • SELECT
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>To be certified as Select™, doctors, advertisers, medical products/device manufacturers, media, and pharmaceutical companies are required to apply and pass their respective evaluation process. The application fee for doctors is $1,500 and can be purchased via the AMMRCA or authorized media. Multimedia review and application fees for other medical or media entities are determined and dependent upon varying factors and therefore priced accordingly. Select™ Certification must be renewed annually through the AMMRCA.
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>The plan of the AAMRCA is to educate consumers regarding medical treatment using a distinctive three-prong approach.
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>Awarding the Select™ brand to doctors who meet AAMRCA standards
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>Providing a forum where the medical community and media industry can present a unified voice on health options
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>Working with official medical societies and associations to build a platform for their members to position themselves as community leaders and educators
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>The AMMRCA Medical Review Board will evaluate applications, award, monitor, maintain, and/or rescind the prestigious Select™ brand upon doctors, hospitals, other medical groups, pharmaceutical companies/products, and medical devices. The Executive Director and staff are the support mechanism by which the Medical Review Board functions. The staff also facilitates the forum whereby information is exchanged and ideas promoted and disseminated to the consumers through a variety of media outlets.
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>Medical Societies and Associations will have control of the content of the shows and promotions they endorse. They also dictate the wide variety of MDTV® Exclusive™ and Advantage™ Patient Education Support Products and Services that are offered to their members in order for the public to appreciate and benefit from their expertise and experience.
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>© 2006 MDTV® Medical News Now, Inc. • Proprietary and Confidential • Do Not Reproduce
27 North Avenue E, Cranford, New Jersey 07016 • 877-MDTV-NOW • 866-FAX-MDTV • www.mdtvnow.com
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>page 4
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>American Medical Media Responsibility & Compliance Authority
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>SELECT • SELECT • SELECT
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>Select™ Certification Application
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>❒ YES, I understand that I must fill out a Select™ Questionnaire and submit a copy of my CV within 7 days of application and agree to a background check conducted by the AMMRCA Medical Advisory Board.
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>Please complete this form and mail or fax it back with payment.
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>Practice Name:
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>Doctor Name:
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>E-mail:
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>Address:
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>City/State/zip:
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>Practice Phone:
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>Practice Fax:
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>Dr. Cell Phone:
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>Website Address:
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>TOTAL APPLICATION AMOUNT DUE: $1,500.00
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>PAYMENT BY CHECK: Make checks payable to MDTV® Medical News Now, Inc. PAYMENT BY CREDIT CARD:
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>Please Check One: Type of Credit Card: Name on Credit Card:
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>❒ Card Received ❒ Master Card
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>❒ Telephone Authorization ❒ Visa
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>Credit Card Number:
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>Card Expiration Date:
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>Amount Being Billed: $1,500.00
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>V Code:
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>Cardholder’s Signature:
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>V Code is a 3-digit number on the back of the card following the account # as added security. Without the V Code you will be charged an extra 2% and with any media placement Advertising Agency Services you will be charged an extra 2.5%.
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>Please fax a copy of front and backside of credit card with sample signature to 866-FAX-MDTV
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>Decline of Select™ status will be kept in strict confidence. Application refund, less 30% administrative fee, is provided only if requested in writing within 15 days of notification of Select™ certification denial. Applicant is responsible to renew Select™ status annually.
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>© 2006 MDTV® Medical News Now, Inc. • Proprietary and Confidential • Do Not Reproduce
27 North Avenue E, Cranford, New Jersey 07016 • 877-MDTV-NOW • 866-FAX-MDTV • www.mdtvnow.com
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>page 5
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>American Medical Media Responsibility & Compliance Authority
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>The following addendums
are communication examples
for the public and business
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>© 2006 MDTV® Medical News Now, Inc. • Proprietary and Confidential • Do Not Reproduce
27 North Avenue E, Cranford, New Jersey 07016 • 877-MDTV-NOW • 866-FAX-MDTV • www.mdtvnow.com
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>ADDENDUM A
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>American Medical Media Responsibility & Compliance Authority
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>SELECT • SELECT • SELECT
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>MDTV NEWS
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>FOR IMMEDIATE RELEASE
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>MDTV® Medical News Now, Inc. Fights To Improve Quality of Patient Care and Medical Communications to the Public
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>LOCAL DOCTORS TAKE A STANCE AND BECOME MDTV® SELECT™ PROVIDERS
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>MDTV® Medical News Now, Inc., a patient advocacy and medical communications multimedia group, is determined to improve the quality of patient care and medical communications to the public. MDTV® is calling for all doctors nationwide to become Select™* and take a UNIFIED stance to better educate the public via the MDTV® Broadcast Image Plan. This plan, which is licensed through local MDTV® broadcast affiliates, offers Select™ medical professionals the opportunity to deliver true Direct-To-Consumer-Education (DTCE™).
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>MDTV’s plan offers local medical professionals the multimedia tools to unite in leadership and education in an effort to improve the quality of patient care and medical communications to the public. With a nine-year track record, this proven MDTV® system results in the media taking responsibility for exposing only sound and proven medical information, non-biased physician evaluations, improved leadership and patient education on the local level, increased public awareness through interactive community resources, and heightened patient safety and satisfaction. Implementation of the MDTV® plan steers the public to only Select™ doctors, a quality doctor certification program that raises the standard of patient care through Direct-To-Consumer-Education (DTCE™) nationwide, community by community. Paul G. Argen, CEO and Executive Producer of MDTV® Medical News Now and Media Image Consultant says, "Many mainstream doctors do not advertise because they do not want to be perceived as an advertiser. With MDTV® and the AMMRCA-granted Select™ status, they are properly positioned as leaders, educators, and resources to the community”.
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>LOCAL BROADCAST STATIONS TAKE A STANCE AND BECOME MDTV® SELECT™ AFFILIATES
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>The American Medical Media Responsibility and Compliance Authority (AMMRCA.org) and MDTV® Medical News Now, Inc. utilize its content on major media advertising properties to bring forth the voice of local Select™ doctors in the spirit of Direct-To-Consumer-Education (DTCE™). To accomplish this, MDTV® and the AMMRCA are delivering to local Select™ broadcast affiliates Select™ designation, brand use license, and a guaranteed “safe harbor” comprehensive plan to reach the full potential of the medical advertising category. Federal Trade Commission Chairman, Deborah Platt Majoras said, “...the media, as well as marketers, need to be part of the solution [before the FTC takes regulatory action]”. Majoras said, "When the FTC takes action, we will try to ensure that all available assets go to pay back consumers, not to pay past due advertising accounts". Argen explains, "The American Medical Media Responsibility and Compliance Authority (AMMRCA.org) with its Select™ evaluation and certification program is the solution for all media to embrace and be safe harbored today".
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>* Doctors who have earned the Select™ mark of distinction volunteer to be scrutinized and have passed a non-biased, third party evaluation and background check conducted by the AMMRCA. Select™ doctors pledge a commitment to medical excellence, leadership, patient education, and patient satisfaction.
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>© 2006 MDTV® Medical News Now, Inc. • Proprietary and Confidential • Do Not Reproduce
27 North Avenue E, Cranford, New Jersey 07016 • 877-MDTV-NOW • 866-FAX-MDTV • www.mdtvnow.com
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>ADDENDUM B
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>American Medical Media Responsibility & Compliance Authority
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>SELECT • SELECT • SELECT
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>Sometimes Trying To
Find A Good Doctor Is
like Playing Hide & Seek
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>For the first time in the history of medicine, a patient advocate group is evaluating and selecting only the best doctors in your local area.
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>IS YOUR DOCTOR SELECT™?
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>You hear about it everyday in the news... doctor removes wrong leg; woman has unnecessary hysterectomy; man blinded by bad cataract surgery. Just because a doctor has an office and is board certified doesn’t mean that the doctor has expertise or satisfied patients.
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>How did you choose your doctor? Was your doctor referred by a friend, taken from a health insurance list because the office is close by, chosen from an MDTV® is asking doctors across the country to apply for the Select™ mark of distinction and complete a questionnaire. The answers will be scored by the prestigious members of the American Medical Media Responsibility and Compliance Authority (AMMRCA.org) Medical Advisory Board. The goal of this
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>applicants based on their merit, then disclose these selected doctors to the public as SELECT™ doctors. The enormity of this undertaking is only
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>internet search, plucked www.MDTVSelect.org diminished by the
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>from an attractive Yellow Pages ad? No matter what method you use, it’s probably not good enough. Did you really research the doctor that you and your family depend upon? What do you really know about the doctor that may have your life in his/her hands?
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>Throughout the nation there are many qualified doctors who are experts in their field. In the spirit of patient advocacy, MDTV® Medical News Now has launched a multi-million dollar campaign to properly evaluate doctors and introduce selected doctors to the public with new distinction.
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>magnitude of the benefits to the public.
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>Select™ doctors pledge a commitment to Direct-To-Consumer-Education (DTCE™), medical excellence, leadership in the community, and patient satisfaction. The MDTV® Medical News Now television news show only features local Select™ doctors as a trusted local resource for the public. For MDTV® show times or to find out who the SELECT™ doctors are in your local area, call toll-free 877-MDTV-NOW (877-638-8669) or visit the website at www.mdtvselect.com.
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>© 2006 MDTV® Medical News Now, Inc. • Proprietary and Confidential • Do Not Reproduce
27 North Avenue E, Cranford, New Jersey 07016 • 877-MDTV-NOW • 866-FAX-MDTV • www.mdtvnow.com
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>ADDENDUM C
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>American Medical Media Responsibility & Compliance Authority
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>ADDENDUM D
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>American Medical Media Responsibility & Compliance Authority
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>SELECT • SELECT • SELECT
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>MDTV® SelectPatient Education Opportunities with MDTV® Medical News Now
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>The format is news––medical news, and as a specially selected medical educator, you are the news maker.
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>As a free public service, MDTV® dedicates itself to helping people find the best in medicine. To assure factual and truthful medical information, MDTV® selects only the nation’s leading medical experts to appear as Guest Medical Expert on MDTV® Medical News Now. That is our assurance to our viewers; and that is how the public views you––the expert––the educator––the leader.
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>MDTV congratulates you for being selected as one of the country’s leading medical experts. To distinguish you from the rest, MDTV certifies you as MDTV® Select™ to help patients seek you out for your expertise, leadership, and educational abilities. Why have people guess what doctor to go to when choosing a quality doctor is as easy as asking for an MDTV® Select™ doctor?
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>The public not only recognizes the MDTV® Select™ certification mark, they have become familiar with the quality and value this endorsement represents and ultimately trust MDTV® Select™ doctors, advertisements, products, medical devices and pharmaceuticals for themselves and their families.
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>Now that you have taken the right steps to position yourself and your practice as a leading resource by earning a guest appearance on MDTV® Medical News Now, building from this foundation with other media opportunities will position you as a true educator and leader in your community.
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>By using powerful third-party endorsements provided by MDTV Exclusive™ and Advantage™ Patient Education Support Services, the MDTV ideology will build your image and deliver a new era of prosperity to you and your practice.
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>© 2006 MDTV® Medical News Now, Inc. • Proprietary and Confidential • Do Not Reproduce
27 North Avenue E, Cranford, New Jersey 07016 • 877-MDTV-NOW • 866-FAX-MDTV • www.mdtvnow.com
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